|
 MEDIA RELEASE
28 MAY 2008
EXPERT SUGGESTS PARENTAL KNOWLEDGE IS VITAL IN HELPING PRESERVE THE SELF-ESTEEM OF CHILDREN WHO ARE BEDWETTERSIn a class of 30 children aged 5-10 it is likely that at least three will wet their bed. But despite being one of the most common childhood complaints, nocturnal enuresis or bedwetting is also likely to be the least talked about amongst parents at the school gate.
 Dr Cathrine Neilsen-Hewett, an experienced Child Development expert and mother of three says, “Parents who are less informed about bedwetting are often less tolerant in dealing with the effects of bedwetting and more critical of their children. On the other hand, parents who are informed are far better equipped to help their children and minimise any longer term effects bedwetting may have on their child’s social and emotional wellbeing”.
Preliminary results of a survey being conducted by Huggies® DryNites Pyjama Pants amongst Australian parents of children who wet the bed has revealed 69% believe parents are uncomfortable discussing bedwetting; 45% said they personally feel uncomfortable talking about their child wetting the bed and over 50% said they found it both difficult to get information and support to help them manage bedwetting.
An overwhelming 90% of parents surveyed said they would like to see more information about bedwetting available on the internet for reasons including the fact that it is instant, free, anonymous and a tool that can be used with their child at their side.
Dr Cathrine added, “the new DryNites website, www.drynites.com.au which launched this week, is a very comprehensive and easy-to-use resource for parents and their children to help educate them on all aspects of bedwetting. A key feature of the site is the Ask An Expert tool, where parents are invited to send a short email asking me for information that relates to their own unique circumstances.
 Other features of the new DryNItes website include facts about bedwetting; information for kids; a guide to resources in your area; tips on how to manage bedwetting; an opportunity to receive a free sample of DryNites Pyjama Pants and a library of related articles and stories from other families and how they managed bedwetting.
Dr Cathrine added, “The DryNites website is a very comprehensive information site for parents on bedwetting and I would urge any parent dealing with this issue to visit to help build their knowledge of this very common but relatively unknown complaint”. --------------------------------------- ends ---------------------------------------
Background:
DryNites Pyjama Pants were launched in 1997, and have been helping families manage the bedwetting stage for 11 years. In 2006, DryNites Pyjama Pants were re-launched with boy designs and girl designs to make them more and more like underwear. This re-launch has been a huge success with mums and kids alike.
The Huggies® brand also includes Ultra Dry Nappies; Baby Wipes; Change Mats; Little Swimmers Swim Pants; Baby Wash; Baby Lotion; Nappy-Pants and Pull-Ups Training Pants. These products are all made by Kimberly-Clark.
Kimberly-Clark employs over 1,800 people in Australia and New Zealand and shares the community’s concern for the environmental impact of nappies. In order to minimise the impact of disposable nappies on the environment we use renewable fibres and all Huggies® Nappies are hydrogen-peroxide bleached – not chlorine bleached. Reducing the bulk of our nappies has also helped to reduce overall waste. For more information please visit www.huggies.com.au/OurProducts/TheEnvironment.asp
®Registered Trademark Kimberly-Clark Worldwide, Inc. Kimberly-Clark Australia 52 Alfred Street, Milsons Point NSW 2061 ____________________________________________ Download a copy of this media release. Download images to accompany this media release. ____________________________________________ For further information contact: Cassandra Casey Public Relations Manager, Child Care Kimberly-Clark Australia Mob: 0411 194 199 or Holly Nelson (02) 9963 8988 To access more photographs and further information about Huggies® products, visit www.huggies.com.au/mediainformation 
|
