BEDWETTING IS SO COMMON -  

THIS WINTER, ONE IN TEN CHILDREN ARE LIKELY TO WAKE UP FEELING WET,

COLD AND A LITTLE EMBARASSED

Fortunately, 97% of bed wetters will be dry by the time they are twelve and will not require formal treatment. But how can parents and children best manage the broken sleep, cold wet sheets and protect their child’s self esteem from public humiliation while they are waiting to grow out of it?

Dr Janet Hall, a psychologist with 25yrs experience dealing with children’s issues, including bed-wetting, and author of Boss of the Bladder, says, “Parents need to first educate themselves and their child on the cause of bedwetting so they understand it is something children generally don’t have control of.

“Once parents understand that it is something that in most cases simply requires time and patience, they can look towards developing strategies for managing the problem.

Janet adds, “Above all, it’s important for parents to help preserve their child’s self esteem and avoid it becoming a source of anxiety or embarrassment. By wearing an absorbent pyjama pant like DryNites® Pyjama Pants, both parents and children will have far more control over the affects of bedwetting, ensuring the child will wake up dry and feeling good.” 

The new discreet underwear-like designs for boys and girls make DryNites® Pyjama Pants appear like regular underpants that easily disappear under pyjamas or nighties.  They are ideal for sleepovers, slumber parties and school camps etc, allowing children to relax and just enjoy these occasions, without the risk of embarrassment.                                           

Parents and children can visit the DryNites® website at drynites.com.au for all the latest information and advice and to get a free sample of the new-look DryNites® Pyjama Pants.

Huggies® Background:

Huggies® Nappies were introduced in 1988 and are the number one choice for Australian babies*.  All Huggies® Nappies are made in Sydney.  Kimberly-Clark employs over 1,800 people in Australia and New Zealand.  

*Aztec Nappy Category market share Oct 2006.

DryNites® Pyjama Pants were launched in 1997, and have been helping families manage the bedwetting stage for 10 years this year! In 2006, DryNites® Pyjama Pants were re-launched with boy designs and girl designs to make them more and more like underwear. This re-launch has been a huge success with mums and kids alike.

The Huggies® brand now also includes Baby Wipes; Change Mats; Little Swimmers Swim Pants; Baby Wash; Baby Lotion; Nappy-Pants; Pull-Ups Training Pants and DryNites® Pyjama Pants. 

Kimberly-Clark shares the community’s concern for the environmental impact of nappies. In order to minimise the impact of disposable nappies on the environment we use renewable fibres and all Huggies® Nappies are hydrogen-peroxide bleached – not chlorine bleached. Reducing the bulk of our nappies has also helped to reduce overall waste.  For more information please visit www.huggies.com.au/OurProducts/TheEnvironment.asp

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• Room Creator
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• DryNites
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• Huggies® Nappy-Pants
• New Look Nappy