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 Poll Results

Does your baby resist lying down to have his/her nappy changed?

All the Time            10%

Most of the time     25%

Sometimes             39%

Never                     26%

This result is based on 3584 votes

To avoid a 'nappy change time struggle' do you?

Reluctantly offer bribes             1%

Act very silly to distract them  31%

Call for another pair of hands    4%

Distract with toys                     64%

This result is based on 5857 votes 

MEDIA RELEASE
9 November  2006

NEW HUGGIES® NAPPY-PANTS MAKE CHANGING YOUR TODDLER’S NAPPY CHILD’S PLAY!

For mums of toddlers, change time can be a “battle of wills”.  Most parents find they need to introduce a veritable side-show of distractions to just get their toddler to lay still long enough to be changed.

Thankfully, Huggies® now offers Huggies Nappy-Pants - a new nappy that avoids the need for babies to lie down to be changed, allowing mums to easily change their active toddler whilst standing-up.  
 
New Huggies® Nappy-Pants pull on just like a pant, allowing toddlers to easily step into the nappy making for quicker and easier changes and freeing both mum and baby from many battles at the change table.

Nappy-Pants offer the absorbency of a nappy.  They also feature stretchy side panels that can be opened and re-fastened, allowing easy access when needed and they can be taken off just like a regular nappy.

Spokesperson for Huggies®, Alison Holland, Head of Marketing for Baby and Child Care and mother of two busy toddlers says; “Once toddlers find their feet, they’re reluctant to lie down for a nappy change, there’s just so much for them to do and learn.  As carers, we want to encourage this stage of their development and make change time as quick as possible for them.

“Huggies® Nappy-Pants will also be welcomed by all those parents, like me, who want to avoid the change-time-struggle and just get on with enjoying their toddler”, she added. 

Like all Huggies® Nappies, Huggies® Nappy-Pants feature fun Winnie the Pooh & friends® graphics and show Pooh and Tigger in fun active scenes that appeal to toddlers. 

Huggies® Nappy-Pants are available in boy or girl Walker size (14-18kg) only and are available in store now. 
 
Huggies® Background:
Huggies® Nappies were introduced in 1988 and are the number one choice for Australian babies*.  All Huggies® Nappies are made in Sydney.  Kimberly-Clark employs over 1,800 people in Australia and New Zealand. 
*Aztec Nappy Category market share September 2006.

The Huggies® brand includes Nappies, Nappy-pants, Baby Wipes, Change Mats, Little Swimmers Swim Pants, Baby Wash, Baby Lotion and Pull-Ups Training Pants.

Kimberly-Clark shares the community’s concern for the environmental impact of nappies. In order to minimise the impact of disposable nappies on the environment we use renewable fibres and all Huggies® Nappies are hydrogen-peroxide bleached – not chlorine bleached. Reducing the bulk of our nappies has also helped to reduce overall waste.  For more information please visit www.huggies.com.au/OurProducts/TheEnvironment.asp

®Registered Trademark Kimberly-Clark Worldwide, Inc.
Kimberly-Clark Australia 52 Alfred Street, Milsons Point NSW 2061

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For further information contact:
Cassandra Casey
Public Relations Manager, Baby Care Division
Kimberly-Clark Australia
Mob: 0411 194 199 
or  via Helen Matthews (02) 9963 8988