| | MEDIA RELEASE
15 September ’06 COUTURE FOR UNDER 3’S?
HUGGIES® INTRODUCES A GREAT NEW LOOK IN NAPPIES THAT’S JUST TOO CUTE TO KEEP UNDER WRAPS THIS SUMMER Huggies® is the only nappy that is tailored to truly suit your baby boy or girl, by providing extra absorbency and comfort where they need it most. Now they’ve gone one step further to provide an even better fit teamed with a fresh new look.
The new look features adorable graphics that completely cover the nappy, signalling an end to white nappies. Designs include a large Winnie the Pooh™ & friends image on the front and a cute patterned print that covers the remainder of the nappy. The print includes a range of designs including little toy trains and wagons for boys, and butterflies and ladybugs for girls, and finishes with a smart coordinating baby blue or baby pink side panel. Each size range features a different Winnie the Pooh™ image.
Spokesperson for Huggies® nappies, Alison Holland, Head of Marketing, says, “We’re very excited about the new look we’re offering babies this summer. We are committed to product innovation that’s important to mums and dads, and this year Huggies® nappies is offering an even better fit teamed with the distinctive new designs”.
Now with a stretchier, wider, all-round waistband Huggies Nappies provide even greater comfort and a baby-snug fit around your baby’s waist. A better fitting nappy will not only help to keep your baby comfortable but will also protect your baby from leaks. Plus the new contoured grip tab design with finger tab makes finding and opening grip tabs during nappy change time even easier!
The new-look Huggies® nappies will be on-shelf from September at the same current price and available wherever nappies are sold.
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Background information: Huggies® nappies were introduced in 1988 and are the number one choice for Australian babies*. All Huggies® nappies are made in Sydney. Kimberly-Clark employs over 1,800 people in Australia and New Zealand.
*Aztec Nappy Category market share July 2006.
The Huggies® brand now also includes Baby Wipes, Change Mats, Little Swimmers Swim Pants, Baby Wash, Baby Lotion and Pull-Ups Training Pants.
For more information about Huggies® products and information, visit www.huggies.com.au
®Registered Trademark Kimberly-Clark Worldwide, Inc.
Kimberly-Clark Australia 52 Alfred Street, Milsons Point NSW 2061
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For further information contact: Cassandra Casey
Public Relations Manager, Baby Care Division
Kimberly-Clark Australia 0411 194 199 or (02) 9963 8988
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