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Huggies® Newborn Starter Kit

 

MEDIA RELEASE
June  2007

HUGGIES® NEW BABY STARTER KIT TAKES THE GUESS WORK OUT OF SETTING UP A NURSERY OR BUYING THAT PERFECT NEWBORN GIFT.

For most first time parents, setting up a nursery can be a daunting task.  So too is finding

Huggies Newborn Starter Kit
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that perfect new baby gift for a friend or relative – we all want to buy something that is both practical but also special.

The Huggies® New Baby Starter Kit is new and provides everything you need from Huggies to help you set up a perfectly equipped newborn nursery; it also includes a special keepsake making it a beautiful gift as well.

Alison Holland, Head of Marketing for Huggies® says, “The Kit includes a great range of Huggies® products that are clinically proven to be suitable for newborns or babies with sensitive skin, making it easy for new parents, friends or relatives to ensure they have chosen something that is not only practical but also perfectly suited to newborns”.

Included in the Kit are Huggies® Extra Sensitive Wipes which are clinically proven to be safe for sensitive skin and newborns; Huggies 200ml Extra Sensitive Baby Wash & Lotion which is fragrance free, hypoallergenic and clinically proven suitable for newborns, babies with sensitive skin and eczema; Huggies® Change Mats and; Huggies® Newborn Nappies which, like all Huggies® Nappies, are clinically proven to help prevent nappy rash.

The Huggies® New Baby Starter Kit also includes a set of two large, gender neutral, high quality muslin wraps that make a beautiful and practical keepsake for any new parent.

The Huggies® Kit is presented in a gorgeous new baby celebration box. Equivalent to $50, it offers great value priced at $43.99 rrp. The Huggies® New Baby Starter Kit will be available through Target and Coles from August.

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Huggies® Background:

Huggies® Nappies were introduced in 1988 and are the number one choice for Australian babies*.  All Huggies® Nappies are made in Sydney.  Kimberly-Clark employs over 1,800 people in Australia and New Zealand.  

*Aztec Nappy Category market share March 2007.

The Huggies® brand includes Nappies, Baby Wipes; Change Mats; Little Swimmers Swim Pants; Baby Wash; Baby Lotion; WashCloths; Nappy-Pants; Pull-Ups Training Pants and DryNites® Pyjama Pants. 

Kimberly-Clark shares the community’s concern for the environmental impact of nappies. In order to minimise the impact of disposable nappies on the environment we use renewable fibres and all Huggies® Nappies are hydrogen-peroxide bleached – not chlorine bleached. Reducing the bulk of our nappies has also helped to reduce overall waste.  For more information please visit www.huggies.com.au/OurProducts/TheEnvironment.asp

®Registered Trademark Kimberly-Clark Worldwide, Inc.

Kimberly-Clark Australia 52 Alfred Street, Milsons Point NSW 2061

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For further information contact:
Cassandra Casey
Public Relations Manager, Baby Care Division
Kimberly-Clark Australia
Mob: 0411 194 199 
or  via Helen Matthews (02) 9963 8988
To access more photographs and further information about Huggies® products, visit www.huggies.com.au/mediainformation